This is the heartbeat of the brand. Giving a damn isn’t a slogan. It’s a decision.

For us, that means putting real support behind the community that inspires this brand. Not empty gestures. Not one-time moments. Actual follow-through that shows up year after year.

That’s why we donate 10% of our profits annually to organizations that support the Deaf and hard-of-hearing community. Not because it looks good or earns praise, but because it makes sense and because it matters. That support goes toward real access, real advocacy, and programs that serve the community.

When you buy from us, you’re not just wearing something you connect with. You’re helping direct resources back to the people and communities that live this every day. The culture. The language. The experiences that shaped everything you see here.

No grand speeches. No fake love story. Just a clear choice to give a damn and do something about it.

If that matters to you too, you’re in the right place.